DAY 1 : Singapore Modest Fashion Weekend

 If you had missed Singapore’s First Modest Fashion Weekend…

 DAY 1

I had my first public sharing session on the first day of Singapore Modest Fashion Weekend – I was prepping my mind about things that they could possibly ask about Fashion and Modesty but the actually fast wasn’t really about Fashion and Modesty but more about clarifying the roles of social influencers and business owners. Took me off guard, really. Surprisingly the session we had turned our really well, Alhamdulillah, as I have with me 3 other amazing bloggers/vloggers – Omaya from US, Zahra from UK and Imane from Sweden, not forgetting Nura J our mediator, we were very open in sharing our experiences and work ethics.

All of us hoped that everyone present has truly benefitted from our sharing.

I’m not going to lie, I was really shaking and sweating buckets on the inside but after awhile everything went well, Alhamdulillah.

SMFW 2017 – Runway

| Presenting their 2017 Lebaran Collection |

Opening the show, Adrianna Yariqa stepped in with an array of collection which is all about stripes and ruffles. A fun and flirty Eid is on your way!

Sazzy Falak – Malaysia
| Presenting her 2017 Lebaran Collection |

 That bold fabric which has so much character together with a simple flowy silhouette at play. That unusual fabric finish, surprisingly captured my heart’s interest. Not only I can imagine myself wearing this out during Eid but also out on a sassy date night with Fattah in this Sassy Falak number.

That’s my personal favourite from Sazzy Falak’s collection. The fabric that evokes so much attitude, the flow and that pussy bow which immediately drew my attention.

With my lovely seating buddies and it’s always a photo opportunity whenever with them! xx


One-Ra By Dynas Moktar – Malaysia
| Presenting her 2017 Lebaran Collection in tweed! |

It’s all about the class and elegance. Though these pieces might be a little impractical for our climate but it definitely has that Paris in Spring charm to it. Dreamy…


Ria Miranda – Indonesia
| Presenting her upcoming Autumn/Winter 2017 collection |

Ria’s show was the one that I anticipated the entire day. I am genuinely a fan and I have always wanted to experience for myself how her styling and pieces come to life on the runway. Just like how they seem to be in during Jakarta Fashion Week.

I finally did! Thank you SMFW!

The entire collection was just impractically breathtaking. It was very Ria Miranda, feminine, dreamy and very much almost out of the world. I just love it when a designer puts up a show that is unusual and aspirational.
Takes you into a transce that you don’t want it to end.

Thank you so much Ria for closing the first day of Singapore Modest Fashion Weekend with your presence. I am so thrilled that we finally ketemu lagi after 2 years!

What I wore…

Twirling in happiness as it was an amazing day – Did something that I never expect I would do in a million years, being blown away by Ria’s show and meeting Ria again after 2 years.


Top : Mimipikita from En Pointe
Skirt : Soon Lee
Scarf : Adlina Anis Tri Scarf
Bag : Adilla Long from En Pointe

I will be definitely be updating more about SMFW 2017 with many other spectacular brands and designers hitting the runway and also my personal styling for the shows!

Stay tuned! xx

Dalillah Ismail


With planned appearances by international tastemakers and a designer line- up boasting respected names from Singapore, Malaysia, and Indonesia, Singapore Modest Fashion Weekend (SMFW) 2017 has positioned itself as one of the biggest events to look forward to this year.

At the official press conference on 3 April 2017, Dian Rasid-Heng, the founder of RoseValley and SMFW, announced the full programme for the event, which will take place from 14–16 April 2017, at Sands Expo and Convention Centre, Marina Bay Sands.

The full designer line-up has been revealed, featuring over 50 of the best and budding brands in the region. They are Putri Lana, Owl by Nora Danish, Aeesha, Karimah A Design, Pearlista, NurSyaf Hijab, Moosse, Tudungku, Tudung Abu Dhabi, Inlove by TNS, Raffiey Nasir, Mimpikita, Rico Rinaldi, One- Ra by Dynas Mokhtar, Nanarayyan, Rain, Rosita by Rosita Hussin, Fiziwoo, Lynda Rahim, Nurita Harith, Syomirizwa Gupta, Sazzy Falak, Mozaic, No Skin Attached, Anza, OZEL, Ayra Safiyyah, Ria Miranda, Scha x Awal, Lana Nordin, Naelofar Hijab, Mona J Boutique, Adrianna Yariqa, Halyaa, Fiza O, Mode Clothier, Maysixteen, Elda Store, Namazahra, Alia Anggun, Butik Heffa, Glamz Culture, NZ by Nanazuhaina, Turkish Cloth, Lil Ummahati, Sulastri Hasshim, Lully Selb, Pure the Label, RZ Designs, Lulu Alhadad, Darla & Flyn, Sweetrose Couture, Beta Azee, Ziana Zain, and ATP by Ariati,

Models walking the runway are Surya Rahmanty, Ameerah Binte Abdullah, Meena Bennett, Ketryn C, Maria, Bano Izabella, Sim Melissa, Bacsain Karina, Irayori, Denisenko Irina, Iva Jones, Nurul Sabrina, Siti Nadiah, Siti Noor Sabrina, Fahimah, Shahirah, Roslin Misdar, Muhammad Syakir, Muhammad Zakir, Terrence Parbo, Leoneil Ralph, and Mohamed Arif.

Between runway shows, guests will be treated to performances by Amira Othman, Ayu Oiam, Aisyah Aziz, Awi Rafael, Altimet, Ernie Zakri, Sarah Aqilah, Nora Danish, Syamel, Sufi Rashid and W.A.R.I.S.

An exclusive Networking High Tea for Social Influencers and Designers has also been planned for Friday, 14 April 2017 at 3pm. Local and international influencers will gather to discuss Modesty and Fashion – the main topic of the session – and how influencers can assist designers in promoting their brands.

Local influencers who will be part of SMFW 2017 include Dalillah Ismail (@dalillahismail), Tiq Zulkifli (@automatiqhigh), Nabihah Hailani (@nbhha), Nur Fatin Atiqah (@nurfatiin), Eeqa (@eeqamariposa), and many more. Overseas influencers will also be making their way down to the event, namely Omaya Zein from the United States of America, Imane Asry from Stockholm, Sweden, and Zahra Rose Alazaibi from London.

Dian Rasid-Heng announced Le Gold as the Gold Sponsor and Official Jewellery Partner, iCommerce as the Official Logistics Partner, Pearlista as the Official Hair Salon, and Mediacorp as the co-organiser and SMFW’s Official Media Partner. She also thanked the rest of the sponsors for their major contributions to SMFW 2017. To view the full list of sponsors, visit


  • Reply Marsya May 11, 2017 at 9:47 am

    Omg, your outfit is mesmerising! Love it 🙂

    • Reply Dalillah Ismail May 11, 2017 at 11:42 am

      Aww… MashaAllah! Thank you love… This look is definitely one of my top favourite!xx

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